FIRE TV CORDCUTTER CAMPAIGN

Agency | Yale & Olive
ClIENT | Amazon Fire TV
Role | Creative direction, Creative & Media Strategy, ConceptING, Art Direction

Challenge: 70% of pay TV subscribers said they don’t get enough value for their money, yet they are not quitting cable because it seems like a hassle. And there is a real fear that cutting the cord means losing live sports, local news and access to all the content they love.

CAMPAIGN | FREE YOUR TV

Through the eyes and experience of 12 real families from across the US, we take people from complacency with cable to cord-free with Fire TV. Contend, an experiential agency based out of LA, captured endless amounts of footage to create these cord-cutting stories. Yale & Olive then took people from awareness to education with tips, tricks and a landing experience that debunked all the myths around cutting the cord.