HELLO
I have 25+ years of creative leadership and branding experience at agencies in New York, San Francisco, Sydney, and Seattle. It's my passion to work with great people to do amazing work.
Most recently, I’ve been a freelance creative director at Uber, working on an end of year thank you campaign for drivers and couriers, as well as an ongoing initiative to get more drivers and riders back on the road. Using data, user testing and creative strategy I helped lead, concept, develop and execute multiple campaigns, as well as oversaw a global agency working on social and digital. In addition to campaign work, I focused on large scale event-based activations for local city and US-wide markets as well as paid and organic social for a master brand launch during the 2021 Summer Olympics.
Prior to Uber, I’ve led the creative team at Bread N Butter for the launch of the Microsoft Teams Instagram channel. This included initial creative strategy, development of the key content pillars, creative development and going live with numerous post, stories and more. In addition I’ve led the Amazon Fire TV creative team in Seattle at Yale & Olive, part of Wunderman Thompson, on campaigns from pitch to delivery. I’ve also contributed to on-going Echo and Alexa work, social and welcome videos for Seattle Pacific University, development of a rewards program for Cricket Wireless, Microsoft B2B and B2C, a nation-wide rebrand of Susan G. Komen, seasonal social for Chateau Ste. Michelle, and promotions of a launch event for the new Pier 62 on Seattle’s reimagined waterfront.
I’m happy to lead a team from a project kickoff through delivery, and be hands on with creative work —whatever’s needed for the job—as well as be an internal liaison between teams, or externally as an agency partner.
Thanks for stopping by,
Kellie